Tag Archives: marketing

A Red-Hot, Red Carpet Night

The 2010 SoCal Awards recognized the best in the homebuilding industry. Over 400 building and marketing professionals stepped onto the red carpet — the same red carpet used for the Emmy’s — and posed for the “paparazzi” as they entered … Continue reading

Posted in 50+ Builder, Builder & Developer, Green HomeBuilder, Options, Peninsula Publishing, Residential Contractor, Uncategorized | Tagged , , , , , , , | Leave a comment

Measuring your performance

Accountability is critical to your success. Written by Jim Capaldi, sales and marketing strategist Personal accountability is paramount to a salesperson’s success. Many times salespeople do not take the initiative and wait for their builder to advertise or to reduce … Continue reading

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